Previous |  Contents | Next Download the eBook Our brand isn’t a look but a promise kept — not what we say but what we do. Value Imagine if you said, “I want you to pay me what you think I’m worth.” Most people would imagine themselves out of business. We need to tell our clients what we’re worth, and live up to our rhetoric. What is the value of your work to people who don’t know you, or how much they should be paying? The value of a compelling and authentic brand is that it tells people the price of entry and helps them see it’s worth To View More >>

Selling albums online is now common, and for very good reason. If you’re shooting destination or out-of-town weddings, chances are you’ll never see clients except on the big day. Even people who live on the other side of the city can face a big commute every time they come to see you. This becomes more of an issue the more successful you are, as people will be booking you as a result of referrals and your reputation—not because you’re handy and don’t charge too much! But selling online can be more difficult than in the studio. First, it’s harder to get people To View More >>

There are 10,000,002 ways to create a Queensberry … approximately … but who's counting?! We’re proud of our huge range of materials, colours, cover styles, page types, paper stocks, and embossing and print options. With them you can create something truly unique. But with lots of choice come lots of decisions. It can be like ordering at a fabulous restaurant with a 10-page menu, wishing you could have it all. So we thought we’d use our new sample album to demonstrate how to  simplify your design choices  and create unique "looks" that complement To View More >>

Here are twenty questions to think about, to help make your business better. It's thought-provoking and worth reviewing regularly, so get a pen and a piece of paper! 1. Are there too many photographers? Do you think it’s different now to 10-20 years ago? If so, why? Does it impact your business, and can you do anything about it? 2. What is it that enables people to earn a living cooking, writing or taking pictures when almost everyone can do those things? What’s special about them? 3. How many jobs do you need, and how much does each one need to pay you? (ie to cover you, your equipment, To View More >>

The festive season is a great time to promote yourself and let your clients know how much you appreciate them. There's no doubt that photographs make fabulous personal gifts, especially in a nice mat, frame or canvas.  Personal touches, and adding value to packages, are good ways to have an impact without breaking the bank. 1. Give something away! Everyone loves a freebie. This could be a loose or matted print, or even a Canvas. These items have relatively short turn-around times, so as long as you hold the giveaway far enough in advance, they will have them by Christmas To View More >>

Apart from the fact that Katherine adores Queensberry albums, she personally feels you can’t beat printed images. In this day and age everyone (herself included) has thousands of photos on their phones, computers and social media accounts, but they rarely get round to printing the images. And yet when you hire a professional photographer the images are of such beautiful quality, it's such a shame to confine them to a ‘screen’, as they take on a whole new dimension when printed. Katherine gives us some sound album advice to ponder, interspersed with beautiful wedding To View More >>

Sell your work anytime, anywhere, with Workspace's beautiful online galleries. Just as in our physical products, they’ll make your images unforgettable.  All you need to start selling online is a Basic Workspace plan for as little as $10 dollars a month. As you upload your images to Workspace, simply attach a pricelist, and share with your clients. It's quick and easy to set up a Workspace website, or you can add galleries to your existing site, and share on social media and by email. Once their galleries are uploaded and available your clients will To View More >>

Have you thought about running your own workshop? So many photographers do. It’s a great way to pass on your knowledge, build your reputation, and make a bit of money while you’re at it! But where to start? Julz Glover’s “The Workshop” is about the use of online imagery to get clients’ attention and turn them into paying customers. She focuses on food photography in particular, and on Instagram as a promotional tool. She offers both one-on-one and group coaching, but her latest course is online, and accessible to people across the globe. We spoke to To View More >>

“This project simply reminds us of how fragile we are. Many cultures portray men as strong – physically and emotionally.” When Ilan from Ilan Wittenberg Photography set out to create his exhibition piece, “The Bare Truth”, he hoped he would break down this stigma and expose and reveal the real man through a series of raw black and white images. “One of the goals of this project is to give men freedom to express their feelings and connect to their emotions. This fresh look at men is an eye opening opportunity to see the real people without the 'shield' of To View More >>

A beautiful story behind a beautiful album. Thank you Andrew Donnan for sharing this story about your grandmother with us. "My grandmother raised me from birth. She put off marriage whilst raising me, so when I found out that she was getting married to Jerry, I politely yet firmly let her know that I had to photograph their ceremony. Ruth and Jerry wanted to keep the ceremony low key, so there were only five of us present. My wife (girlfriend at the time) was there with me, so bearing witness to their ceremony was all the more special.  Sadly Jerry passed away a few years ago, but To View More >>